by Shaun Heasley | May 1, 2017
Online retail giant Zappos is looking to make it simpler for kids and adults with disabilities to find clothes that meet their sensory and physical needs.
The retailer said recently that it is launching a special section on its site to highlight “functional and fashionable products designed to make life easier for those who have challenges getting dressed.”
The new collection dubbed Zappos Adaptive features items that are reversible, pieces that are soft to the touch as well as clothing without tags, buttons and zippers, the company said.
The selection also includes slip-on shoes, those with easy-to-use fasteners and orthotic-friendly footwear.
Zappos said the idea for the new section came from just one customer interaction.
“Zappos Adaptive started with a single phone call from a customer looking to exchange a pair of shoes for her grandson who was unable to tie his own laces,” said Saul Dave, director at Zappos. “My disappointment in not being able to replace the shoes inspired me to start this initiative.”
In addition to featuring disability-friendly products, Zappos said it now has a dedicated team of adaptive specialists trained to help people shopping for those with special needs.
The company indicated that it’s still working to add to the Zappos Adaptive collection.
“Through our research we discovered there is a huge underserved community needing clothing and footwear that is both functional and fashionable,” Dave said. “This is just the beginning.”